Then we see a few productivity-related searches: gmail, google (yep, people typing Google in Google…), weather, yahoo, yahoo mail, google translate (32M/m), google maps (31M/m), caculator (18M/m) and a few other x-rated properties (xnxx, xvideos, xhmaster,…).
Interestingly, these filthy queries are not as competitive as the mainstream ones, according to ahrefs, with Keyword Difficulty scores ranging from 10 to 46). Let’s mention “literotica” with 3.8M searches per month and a KD of 7. If you’re into romance literature, you’ve probably made a good strategic choice. There are 11.1M keywords incl. the word “sex” to choose from… Sex (984K/m) is followed by Sex stories (595K/m) and sex videos (551K/m). “Sex toys” are roughly half as popular (274K/m) as videos.
“Love” is included in 8.7M keywords, incl. a few celebrities’ names (Brandi love, Jennifer Love Hewitt,…). “Inspirational quotes” (475K/m) and more popular than love quotes (253K/m) and funny quotes (135K/m). People want to be inspired! When looking for inner peace, they’re searching for “meditation” (136K/m), “meditation music” (60K/m), transcendental meditation (53K/m) and mindfulness meditation (34K/m). “Headspace” is the first brand they’re looking for in relation to meditation (102K searches per month).
At the top of the rankings, Ebay (41M/m), Walmart (32M/m), Netflix (27M/m), Home Depot (22M/m), Fox News (19M/m), CNN (17M/m), ESPN (13M/m)… give a fairly good picture of the trade and media landscape in the USA.
I’d also like to point out “USPS tracking” which garners 18M searches per month (UPS tracking = 8.4M and FEDEX tracking = 6.9M/m), revealing one of the main concerns of all online buyers: “when will I receive my order?”
On the email front, gmail comes first (64M/m), followed by yahoo mail (32M/m), hotmail (17M) and aol mail (11M).
Banks start at 13M searches per month for Bank Of America, followed by Wells Fargo, Capital One (9.7M) and Chase (8.4M).
Paypal, leading in Fintech, ranks even higher than the legacy banks, at 16M/m.